You’re not rejecting structure.

You’re redefining it.

Three women sitting on a beige couch, smiling and looking at a smartphone, with a book in the middle woman’s hands. They are in a cozy living room with a lit candle on the table in front of them.

Our story

Nolara & Co began as a quiet act of rebellion—against burnout, rigid checklists, and planning that pulls us away from what matters. We believe structure should support your nervous system, not override it. Rituals—not routines—are what bring us back to life.

At the heart of Nolara is ROOT™, a weekly rhythm that replaces pressure with presence and to-dos with intention. It’s not about doing more. It’s about gently returning to what matters most.

Founder’s Note

I became a parent—and every planner I knew felt out of sync with my days. I still craved structure, but needed something that honored the full spectrum of life: the unpredictable mornings, the unexpected tears, the tiny triumphs. After moving countries without a support network, I designed ROOT™ to center myself each week, to care for my life and my family without sacrificing either.

Now, I’m inviting you to join this movement. If you’re juggling projects, family, or creative dreams—and want to plan from a place of wellness, intentional living, and anti-hustle culture—you’re in the right place.

— Erika, Founder

A minimalistic workspace with an open notebook, a pen, a cup of coffee, and a potted plant on a white desk.

Where This All Began

It started with one question:
What if planning could feel like coming home?

From that spark came a method: Reflect, Observe, Orient, Tend. A loop of gentle planning and self-care that offers consistent clarity without chaos. ROOT™ was my lifeline. Now it’s a community.

Nolara & Co is for everyone who’s tried every planner and still feels behind. For those seeking inner alignment alongside outer progress. For anyone in a season of recalibrating, rebuilding, or simply craving more wellness in daily life.

A diverse group of five women sitting on the floor in a living room, smiling, and holding coffee mugs. One woman in the center holds a tablet displaying the words "The Nolara Circle."